If you’re interested in joining our team, please click “Apply Now” to submit your resume.

Marketing Specialist

January 25, 2023

Capstan Tax Strategies, a specialty tax solutions firm which helps organizations maximize the valuable tax benefits of real estate holdings, is seeking a Marketing Specialist. If you are a motivated individual who fully commits to excellence, even in the seemingly tedious tasks, this opportunity is for you!

The Marketing Specialist is responsible for coordinating with other marketing and sales professionals to support, implement, and track the performance of campaigns for brand awareness and lead generation. Their duties include a broad spectrum of activities ranging from research, SEO, conference/event coordination to client presentation support and more.

At Capstan we believe the driving power behind our client success is the highly experienced, skilled, and committed team of seasoned professionals. Here you will enjoy a collaborative culture that not only empowers its clients, but also your individual success. The ideal candidate will have a high degree of attention to detail and commitment to process rigor. This role requires the ability to handle multiple tasks simultaneously and prioritize based on quarterly goals outlined. A collaborative attitude is key and an enthusiastic eagerness to solve problems independently and to completion.

Responsibilities

  • Manage operational system (Pardot & Salesforce) and processes central to delivering marketing campaigns:
    • Set up Pardot campaigns, test, and execute based on a defined process.
      Make recommendations on how to improve the process where applicable.
      Work directly with copywriter and designer to ensure campaigns are
      executed as intended.
    • Track and report on email campaign metrics (delivery, open, click-through rates).
    • Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement.
    • Assist in the identification of opportunities for campaign optimization.
    • Support Salesforce activities, i.e. scrubbing lists, generating open & clicks reports or similar.
  • Support SEO strategy. Manage Capstan’s Google Analytics account, track progress of keyword strategy and provide monthly summary to marketing team.
  • Support presentation preparation and producing CPE certificates for attendees.
  • Assist in management of the Marketing Event Calendar in Asana.
  • Support communications with sponsorships and ensure the marketing team is aware of marketing requirements for each sponsor throughout the year.
  • Record, produce, and edit the “Capstan Live!” podcast
  • Assist with scheduling social media calendar and LinkedIn company page
  • Conduct market research to identify customer trends, competitor offerings and demographic data.
  • Participate in paid Google Ads strategy with team members.
  • Support any future marketing efforts.

More details about Marketing Specialist position: 

  • Full-time, normal business hours, Monday-Friday; No Travel

If you’re interested in joining our team, please click “Apply Now” to submit your resume.